<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Ad Pack Media insights</title><description>Practical paid media advice for B2B SaaS, FinTech and ecommerce brands.</description><link>https://adpackmedia.co.uk/</link><item><title>7 Reasons Your Ecommerce ROAS Looks Good but Profit Doesn&apos;t</title><link>https://adpackmedia.co.uk/insights/ecommerce-roas-vs-profit/</link><guid isPermaLink="true">https://adpackmedia.co.uk/insights/ecommerce-roas-vs-profit/</guid><description>Seven ways apparently strong ecommerce ad returns can diverge from the economic reality of the business.</description><pubDate>Fri, 23 Oct 2026 00:00:00 GMT</pubDate><category>Ecommerce &amp; Paid Social</category></item><item><title>Flat Fee vs Percentage of Ad Spend: Paid Media Pricing</title><link>https://adpackmedia.co.uk/insights/flat-fee-vs-percentage-of-ad-spend/</link><guid isPermaLink="true">https://adpackmedia.co.uk/insights/flat-fee-vs-percentage-of-ad-spend/</guid><description>Why percentage of ad spend pricing misaligns incentives, how flat fee paid media pricing works, and what to ask any agency or consultant before you sign.</description><pubDate>Fri, 23 Oct 2026 00:00:00 GMT</pubDate><category>Paid Media Strategy</category></item><item><title>Fractional Head of Paid Media vs Agency: Which Is Right for Your Business?</title><link>https://adpackmedia.co.uk/insights/fractional-head-of-paid-media-vs-agency/</link><guid isPermaLink="true">https://adpackmedia.co.uk/insights/fractional-head-of-paid-media-vs-agency/</guid><description>How fractional paid media support compares with an agency, and how to choose based on the work your business actually needs.</description><pubDate>Fri, 23 Oct 2026 00:00:00 GMT</pubDate><category>Paid Media Strategy</category></item><item><title>Google Ads Audit Checklist: 10 Things to Review Before Increasing Your Budget</title><link>https://adpackmedia.co.uk/insights/google-ads-audit-checklist/</link><guid isPermaLink="true">https://adpackmedia.co.uk/insights/google-ads-audit-checklist/</guid><description>Ten areas to examine before pushing more budget into an account, with an emphasis on genuine business results.</description><pubDate>Fri, 23 Oct 2026 00:00:00 GMT</pubDate><category>Google Ads</category></item><item><title>Why Increasing Your Google Ads Budget Doesn&apos;t Always Increase Sales</title><link>https://adpackmedia.co.uk/insights/google-ads-budget-increase-no-sales/</link><guid isPermaLink="true">https://adpackmedia.co.uk/insights/google-ads-budget-increase-no-sales/</guid><description>Why additional ad spend can produce diminishing returns, and how to determine whether scaling is justified.</description><pubDate>Fri, 23 Oct 2026 00:00:00 GMT</pubDate><category>Google Ads</category></item><item><title>How Much Does Google Ads Management Cost in the UK?</title><link>https://adpackmedia.co.uk/insights/google-ads-management-cost-uk/</link><guid isPermaLink="true">https://adpackmedia.co.uk/insights/google-ads-management-cost-uk/</guid><description>A practical guide to comparing Google Ads management fees, scopes and the commercial value behind the quote.</description><pubDate>Fri, 23 Oct 2026 00:00:00 GMT</pubDate><category>Google Ads</category></item><item><title>LinkedIn Ads Cost per Opportunity: Reporting in HubSpot</title><link>https://adpackmedia.co.uk/insights/linkedin-ads-cost-per-opportunity-hubspot/</link><guid isPermaLink="true">https://adpackmedia.co.uk/insights/linkedin-ads-cost-per-opportunity-hubspot/</guid><description>Why cost per lead misleads B2B teams on LinkedIn Ads, and a practical HubSpot setup to report LinkedIn on cost per opportunity and pipeline instead.</description><pubDate>Fri, 23 Oct 2026 00:00:00 GMT</pubDate><category>LinkedIn &amp; B2B</category></item><item><title>Why Your LinkedIn Ads Generate Leads but Not Sales Pipeline</title><link>https://adpackmedia.co.uk/insights/linkedin-ads-leads-not-pipeline/</link><guid isPermaLink="true">https://adpackmedia.co.uk/insights/linkedin-ads-leads-not-pipeline/</guid><description>Why low CPL can conceal poor lead quality, and what to look at before increasing LinkedIn budgets.</description><pubDate>Fri, 23 Oct 2026 00:00:00 GMT</pubDate><category>LinkedIn &amp; B2B</category></item><item><title>LinkedIn Ads Targeting: How to Reach the Right B2B Companies</title><link>https://adpackmedia.co.uk/insights/linkedin-ads-targeting-b2b-companies/</link><guid isPermaLink="true">https://adpackmedia.co.uk/insights/linkedin-ads-targeting-b2b-companies/</guid><description>A practical LinkedIn audience framework for account-based campaigns and B2B lead generation.</description><pubDate>Fri, 23 Oct 2026 00:00:00 GMT</pubDate><category>LinkedIn &amp; B2B</category></item><item><title>How to Structure Meta Ads Creative Testing Without Wasting Budget</title><link>https://adpackmedia.co.uk/insights/meta-ads-creative-testing/</link><guid isPermaLink="true">https://adpackmedia.co.uk/insights/meta-ads-creative-testing/</guid><description>A practical testing system that prioritises clear hypotheses, adequate spend and business outcomes over endless creative variations.</description><pubDate>Fri, 23 Oct 2026 00:00:00 GMT</pubDate><category>Ecommerce &amp; Paid Social</category></item><item><title>Static vs Video on Meta: What a Creative Format Audit Found</title><link>https://adpackmedia.co.uk/insights/mira-mikati-static-vs-video-creative/</link><guid isPermaLink="true">https://adpackmedia.co.uk/insights/mira-mikati-static-vs-video-creative/</guid><description>How format-level reporting showed 73% of Mira Mikati&apos;s Meta spend on static while video returned 4.7×, and how to audit creative format on your own account.</description><pubDate>Fri, 23 Oct 2026 00:00:00 GMT</pubDate><category>Ecommerce &amp; Paid Social</category></item><item><title>What Should a Paid Media Agency Actually Do Every Week?</title><link>https://adpackmedia.co.uk/insights/paid-media-agency-weekly-work/</link><guid isPermaLink="true">https://adpackmedia.co.uk/insights/paid-media-agency-weekly-work/</guid><description>A transparent checklist of recurring paid media management responsibilities and what businesses should expect from a provider.</description><pubDate>Fri, 23 Oct 2026 00:00:00 GMT</pubDate><category>Paid Media Strategy</category></item><item><title>Performance Max for Ecommerce: A Practical Setup Guide</title><link>https://adpackmedia.co.uk/insights/performance-max-for-ecommerce-setup/</link><guid isPermaLink="true">https://adpackmedia.co.uk/insights/performance-max-for-ecommerce-setup/</guid><description>How I set up Performance Max for ecommerce: feed quality, asset groups by theme and margin, audience signals, brand protection, value rules and weekly checks.</description><pubDate>Fri, 23 Oct 2026 00:00:00 GMT</pubDate><category>Google Ads</category></item><item><title>Performance Max vs Search: Where Should Your Google Ads Budget Go?</title><link>https://adpackmedia.co.uk/insights/performance-max-vs-search-budget/</link><guid isPermaLink="true">https://adpackmedia.co.uk/insights/performance-max-vs-search-budget/</guid><description>A decision framework for Search and Performance Max without treating either campaign type as an automatic winner.</description><pubDate>Fri, 23 Oct 2026 00:00:00 GMT</pubDate><category>Google Ads</category></item><item><title>ROAS Dropped? Check the Product Page Before the Ads</title><link>https://adpackmedia.co.uk/insights/roas-dropped-check-product-page-first/</link><guid isPermaLink="true">https://adpackmedia.co.uk/insights/roas-dropped-check-product-page-first/</guid><description>A four-metric method for diagnosing a ROAS drop, shown through a UK product launch where the cause was a product page change, not ad fatigue.</description><pubDate>Fri, 23 Oct 2026 00:00:00 GMT</pubDate><category>Ecommerce &amp; Paid Social</category></item><item><title>How to Scale Meta Ads Without Breaking ROAS</title><link>https://adpackmedia.co.uk/insights/scaling-meta-ads-without-breaking-roas/</link><guid isPermaLink="true">https://adpackmedia.co.uk/insights/scaling-meta-ads-without-breaking-roas/</guid><description>How I raise Meta spend for ecommerce brands while protecting blended ROAS and margin: consolidation, creative volume, MER against Shopify and budget steps.</description><pubDate>Fri, 23 Oct 2026 00:00:00 GMT</pubDate><category>Ecommerce &amp; Paid Social</category></item><item><title>TikTok GMV Max: How to Choose Products and Allocate Budget</title><link>https://adpackmedia.co.uk/insights/tiktok-gmv-max-products-budgets/</link><guid isPermaLink="true">https://adpackmedia.co.uk/insights/tiktok-gmv-max-products-budgets/</guid><description>How to prioritise products with evidence of demand, avoid spreading budgets too thinly and evaluate GMV Max sensibly.</description><pubDate>Fri, 23 Oct 2026 00:00:00 GMT</pubDate><category>Ecommerce &amp; Paid Social</category></item><item><title>When Should You Bring Paid Media Management In-House?</title><link>https://adpackmedia.co.uk/insights/when-to-bring-paid-media-in-house/</link><guid isPermaLink="true">https://adpackmedia.co.uk/insights/when-to-bring-paid-media-in-house/</guid><description>A practical way to decide whether your organisation needs a permanent paid media employee, an agency or fractional specialist support.</description><pubDate>Fri, 23 Oct 2026 00:00:00 GMT</pubDate><category>Paid Media Strategy</category></item><item><title>Why Ad Platforms All Claim the Same Sale</title><link>https://adpackmedia.co.uk/insights/why-ad-platforms-all-claim-the-same-sale/</link><guid isPermaLink="true">https://adpackmedia.co.uk/insights/why-ad-platforms-all-claim-the-same-sale/</guid><description>Why Google, Meta, TikTok and LinkedIn report more conversions than you made, and how to reconcile platform numbers against your CRM or Shopify revenue.</description><pubDate>Fri, 23 Oct 2026 00:00:00 GMT</pubDate><category>Paid Media Strategy</category></item></channel></rss>