I'm Tom Packham. I run paid media for companies that want it judged on revenue.

I started out agency-side and spent most of my career inside some of the UK's biggest media agencies: Wunderman Thompson, Dentsu, Publicis, The7Stars, Mindshare, Ogilvy, Transmission. I ran paid search and paid social for brands including Visa, Sage, Rolls-Royce, Foxit and Balenciaga.

The thing I noticed again and again was that the person who understood the account best was rarely the person talking to the client. Work got passed down to junior staff, reports were built around platform numbers that flattered everyone, and nobody could say with confidence what a pound of spend had actually returned.

So I went independent. Today I work directly with founders and CMOs as a fractional Head of Paid Media. I set the strategy, build the campaigns, fix the tracking and write the reports myself, and I report against the numbers your finance team already uses: pipeline in HubSpot or Salesforce, and revenue in Shopify.

How I like to work

• Small number of clients. I keep my client list short so each one gets proper attention.
• Honest about fit. If I'm not the right person, or paid media isn't the right lever yet, I'll say so.
• No lock-ins. 30-day rolling contracts. You stay because it's working.
• Built to hand over. When you're ready to bring paid in-house, I help hire and train your team.

Ad Ops Autopilot

I also run Ad Ops Autopilot ↗, a separate business that builds custom dashboards, data integrations and AI workflows for advertising teams. Ad Pack Media runs the ads. Ad Ops Autopilot is for deeper reporting, measurement and automation.