Senior strategy. Hands-on execution.
I plan, build and run the campaigns myself, then report on what they achieved in your CRM or store. Pick the channel you need help with, or have me own paid media across all of them.
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Fractional Head of Paid Media
Senior ownership of your paid media strategy, budget and channel mix, without a full-time hire. I set the plan, run the accounts and report against the numbers your finance team trusts.
Fractional Head of Paid Media -
Google Ads Management
Search, Shopping, Performance Max and Demand Gen, run by hand and measured against CRM pipeline or store revenue. Microsoft Ads included where it is worth running.
Google Ads Management -
LinkedIn Ads Management
LinkedIn campaigns for B2B SaaS and FinTech, built around target accounts and buying committees, and reported on cost per opportunity from your CRM.
LinkedIn Ads Management -
Meta Ads Management
Facebook and Instagram ads for ecommerce and lead generation, with a consolidated structure, steady creative testing and reporting checked against store revenue.
Meta Ads Management -
TikTok Ads Management
Creator-led TikTok campaigns for brands whose products suit the platform, measured on incremental revenue rather than in-app ROAS alone.
TikTok Ads Management -
Paid Media Audits
An independent review of your Google, LinkedIn, Meta or TikTok accounts, covering structure, waste, tracking and how platform numbers compare with your CRM or store.
Paid Media Audits
See what I'd change in your accounts
Request a free audit. I'll send a short written review of where money is being wasted and what I'd fix first. It's yours to keep either way.