The numbers matter. So does what sits behind them.
Each case study shows the period, platforms and media investment, how the result was measured, what I changed, and the limits of what the numbers can tell you. B2B results are CRM pipeline, which is not the same as revenue.
B2B SaaS, FinTech and lead generation
Paid media budget grew from €250K a year to €1.4M. Over the same period 10 closed-won deals worth €47.8M had a paid touch, from €924K of spend.
LinkedIn, Google Ads (Search, Performance Max, Demand Gen), Microsoft Ads. Measured in: CRM records that reached MQL, SQL, opportunity and closed won with a LinkedIn or Google ad touch beforehand (Dreamdata), alongside HubSpot-attributed leads and opportunities. Deal values are full CRM contract values.
- Annual budget, 2025 to 2026
- €250K to €1.4M
- Spend, Jan 2025 to Oct 2026
- €924K
- Closed won with a paid touch
- 10 deals, €47.8M
£2.15 cost per lead at peak: sub-£5 CPL across Google, Meta and LinkedIn.
Google Ads, Meta, LinkedIn. Measured in: Cost per lead from a weekly tracker reconciling all three platforms.
- Best monthly CPA
- £2.15
- Sustained blended CPA
- £3 to £5
- Channels
- Google, Meta, LinkedIn
Ecommerce and DTC
£2.37M tracked revenue from £968K of media across TikTok Shop, Meta and Google: 83,000 purchases at a 2.45× blended return.
TikTok Shop GMV Max, TikTok Spark Ads, Meta, Google Ads (Performance Max, Shopping, Search). Measured in: Platform-attributed purchases and revenue, tracked weekly in one reconciled report across all three channels.
- Media spend
- £968K
- Tracked revenue
- £2.37M
- Purchases
- 83,186
Paid revenue grew from £139K to £709K in three years as media scaled from £27K to £169K, with the blended return held above 4×.
Google Ads (Shopping, Performance Max), Meta, Microsoft Ads. Measured in: Google revenue from GA4 (Google channel attribution), Meta and Microsoft from the platforms, tracked monthly and compared with total store revenue.
- 2023 spend / revenue
- £27K / £139K
- 2025 spend / revenue
- £120K / £515K
- 2026 to Oct spend / revenue
- £169K / £709K
New revenue up 51% in four months. Meta's cost per new payer fell from €77 to €46 while spend rose 51%.
Meta, TikTok. Measured in: New gross transaction value (new GTV) and new payers from Timeleft's own growth cockpit, with Meta's share from the sign-up exit poll, not from in-platform attribution.
- Meta spend managed
- ~€480K a month
- New revenue, May
- €303K
- New revenue, Sep
- €457K
Enterprise and agency-side
Before going independent I spent most of my career inside UK media agencies (Wunderman Thompson, Dentsu, Publicis, The7Stars, Mindshare, Ogilvy, Transmission), running paid search and paid social for global brands. Those results belong to the agencies and the brands, so there are no figures here: just who, what and where. If you are an agency or an in-house team that needs senior paid media capacity on a contract, this is the kind of work I do.
Paid social for Sage Intacct and Sage X3 across UK and Ireland, APAC and the Americas: media plan pacing, build QA and weekly optimisation on LinkedIn and Meta.
Paid search and paid social campaigns across markets, agency-side.
B2B paid media and LinkedIn campaigns, agency-side.
Paid search and paid social for PDF and e-signature software, agency-side.
Paid media for a global luxury brand.
Contract and white-label work for agencies is scoped separately from SME retainers. Ask about availability.
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